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Advocacy Blog
Thursday, March 17, 2005
"Godcasting" Opens Up Debate on What is a "Congregation"
The definition of what constitutes a "member" or "congregant" may be getting bigger. Utilizing the technology of iPods and MP3 players, preachers are able to spread the gospel via audio shows downloaded from the internet onto MP3 players.
Dubbed "godcasting", it has become the largest type of podcast being distributed.
At issue for many nonprofits is what this means for church electioneering. Rep. Jones' current chuch electioneering bill allows houses of worship's clergy to advocate for or against candidates - to their members and congregants.
You already have preachers on television - but the actual number of people that their message is reaching is incalculable. With "godcasting" you have a discernable method to calling someone a "congregant" - they are downloading your podcast.
So we go from electioneering at a church function to broadcasting the clergy's election choices over the Internet.
For the Boston Herald story, click here.
Posted by Jennifer Lowe
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